The Environmental Cost of the Internet

Websites live on physical servers housed in data centres that use electricity for both computing and cooling. As traffic grows, so does energy consumption and environmental impact.

What Makes a Host “Green”?

• Renewable energy: Using wind, solar or hydro electricity.
• Carbon offset programmes: Investing in projects that balance emissions.
• Efficient hardware: Modern, low power servers that do more with less.

Benefits for Your Brand

Choosing green hosting shows that you take sustainability seriously. It can support your brand values, appeal to conscious customers and even feature in your marketing story.

Questions to Ask Potential Providers

• Do you use renewable energy directly or via offsets?
• Are your data centres certified for energy efficiency?
• Do you publish transparency or sustainability reports?