What Exactly Is a Domain Name?

A domain name is the unique address people type into their browser to access your website — for example example.com. It replaces complicated IP addresses like 192.168.1.1 so humans can easily remember how to reach websites.

How Domains Connect to Websites

When someone enters your domain into a browser, the request travels to a network of servers called DNS (Domain Name System). DNS acts like a global phonebook that finds the correct server hosting your website and loads the right files instantly.

Different Types of Domain Extensions

• .com — best for global businesses
• .co.uk — perfect for UK-focused brands
• .org — commonly used by organisations
• .io — popular with tech startups

Why Domains Matter

Your domain is part of your brand identity. A clean, relevant domain builds trust, improves visibility, and helps customers remember you.

How to Choose a Strong Domain Name

• Keep it short and clear
• Avoid numbers and hyphens if possible
• Use relevant keywords for SEO
• Secure related extensions to protect your brand

Every online presence starts with a domain — it’s your first step into the digital world.