The Limits of Simple Traffic Metrics

Page views and visitor counts are useful, but they do not tell you why users behave the way they do. Combining logs and analytics unlocks deeper insights.

Using Server Logs

Access logs reveal patterns like most requested URLs, response codes and frequent bots. Error logs show where visitors encounter problems, broken links or failing scripts.

Combining With Analytics

• Use analytics for user journeys and conversion funnels.
• Use logs to validate data and see non JavaScript traffic.
• Use heatmaps to understand on page interaction.

Turning Data Into Action

Regularly review top exit pages, slow loading pages and pages with high error rates. Small improvements to these areas can produce big gains in engagement and conversions.