Jenny Wilson
Fast loading sites improve user experience, reduce bounce rates and can help with search rankings. Even on shared hosting, you have many tools to improve performance.
Install a caching plugin for CMS platforms such as WordPress to generate static versions of your pages. This reduces the amount of work your server has to do for each visitor.
A minimalist, well coded theme often outperforms heavy multipurpose themes that load many unused scripts and styles. Focus on clean design and only the features you truly need.
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